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Home ServicesGoogle Ads (PPC)
A rebuilt Google Ads account that cut cost per lead by 41%
Regional Home Services Company · -41% cost per lead in 90 days
The challenge
Broad keywords and no negative keyword list meant much of the budget went to job seekers, DIY searches, and areas the business didn't serve.
The solution
We restructured campaigns around high-intent service keywords, added extensive negative keywords and location targeting, and built dedicated landing pages for each core service.
Channels used
Search campaignsLanding pagesConversion tracking
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