Blog category
Paid Advertising (Google & Meta)
Paid ads can be the fastest way to put your business in front of buyers — or the fastest way to burn a budget. This category breaks down how to set realistic budgets, choose between platforms, structure campaigns around commercial intent, and judge every dollar by the leads and sales it actually produces.
April 30, 2026 · 6 min read
Facebook Ads vs. Instagram Ads: Where Should Your Budget Go?
Both run through Meta Ads Manager, but they reach people in different ways. Here's how to decide where your ad budget should go.
Read articleApril 16, 2026 · 7 min read
How Much Should a Small Business Spend on Google Ads in 2026?
There's no universal number — but there is a reliable way to work out the right budget for your business. Here's the method we use.
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